In case you’re not familiar with the term ‘elevator pitch’, it’s “a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time.”
– Wikipedia
The way it was presented to me in the corporate world was ‘imagine you’re in an elevator with someone you want to explain your product/concept to before the lift reaches their floor and the doors open’.
One sentence, maybe two. It’s only the start of a conversation but that start has to resonate.
If you can’t explain it … Continue Reading